Celebrating a 40-year partnership between General Mills and Star Wars, IDL brought far away galaxies to earth’s door with an out of this world pop up activation at the premiere of the latest Star Wars installment, “The Rise of Skywalker”.

Double domes were erected outside of El Capitan Theater in Hollywood that allowed fans, celebrities, and influencers to sample cereal, learn about the historic partnership of the two brands, and immerse themselves in an earth-based space station akin to the Star Wars universe.


Creative Direction: Aaron Carlsson
Lead Design: Tracee Enayah
Art Direction: Derek Walker
Support Design: Brandon Hrycyk + James Jensen + Jeana Beyers
Account Management: Bryan Humphreys
Project Management: Shannon Case
Project Engineering: Greg Schaal

ClientGeneral Mills x Star WarsServicesStrategy, Design, Installation, Technology Integration, Cross Brand Collaboration, Production, Event Management, Social Media ImpactYear2019

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