Urban German arrived on the streets of Portland in 2010 and with it came uncompromising old world recipes and traditional German style street-food.

The goal was to update the Urban German brand as a whole. Starting with updating the old logo, I created a unique mark reminiscent of the Basel Graphic Art Movement and expanded the brand from there with a rustic and modern color palette of light grey, dark grey and red.

German Bar Photography: PDX Eater

ClientUrban German GrillServicesBranding and Graphic DesignYear2016