Uplifting Los Angeles

For the third year in a row, SGK has been the strategic partner for ASICS in designing, producing, and activating a weekend-long brand experience for the LA Marathon.

Set at the famed Dodgers Stadium, we created an energetic and celebratory vibe with kinetic motion, music, and tons of social moments complete with a large outdoor brand footwear and apparel retail space.

Every detail was considered with a beautiful footwear foliage wall, custom-designed fitting rooms, and a unique visual center thoughtfully designed to capture the beauty and culture of a run from dawn to dusk in LA all through the lens of the ASICS brand. The production, logistics, and event setup and activation were all led by SGK.

Year over year, all banner materials are collected and repurposed into unique GWP shopping bags that are to be used at the following year’s event.

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Creative Direction: Bryan Boul
Lead Design / Art Direction: Derek Walker
Environment Design: Shawn Gworek / Erica Page
Design Support: Jeana Beyers / Maddy Wignall / Gabe Fernandez
Production: Steve Raith / Joe Stephens
Account Management: Chase Fleming
Project Management: Shannon Case / Karen Hashley

Producer: Jared Wrobel
DP / Editing: Joey Bettencourt
Cameramen: Kevin Montjoy / Dom Rubino
Still Photography: Robert Mora